ZORA Harrachov
A real estate project that pays homage to the local nature, traditions, and history. A brand with depth that stands out. ZORA – the goddess of dawn and twilight – reflects the unique character of the area and Harrachov’s glassmaking heritage.
Description
Our goal was to create a distinctive brand and story that breaks away from conventional development projects and resonates on a deeper level. We drew inspiration from Harrachov’s rich glassmaking tradition and its connection to the surrounding landscape. The mythological reference to Zora – the symbol of dawn and twilight – is reflected in the project’s visual identity and overall communication. We aimed to preserve the freshness, purity, and exclusivity that are essential for mountain living.
The visual identity was crafted in close connection with the spirit of the place. We produced graphic materials, a series of brand videos, and photographs that capture the atmosphere of Harrachov and the quality of the residences. This also included printed materials and promotional content for online platforms and OOH campaigns, ensuring a cohesive and bold brand presence across all channels.
The project’s web presentation emphasizes aesthetics, user experience, and lead generation. Intuitive navigation and interactive elements allow visitors to easily explore the available apartments. The entire web strategy is designed to engage visitors and maximize the project’s appeal.
The visual identity was crafted in close connection with the spirit of the place. We produced graphic materials, a series of brand videos, and photographs that capture the atmosphere of Harrachov and the quality of the residences. This also included printed materials and promotional content for online platforms and OOH campaigns, ensuring a cohesive and bold brand presence across all channels.
The project’s web presentation emphasizes aesthetics, user experience, and lead generation. Intuitive navigation and interactive elements allow visitors to easily explore the available apartments. The entire web strategy is designed to engage visitors and maximize the project’s appeal.
Our Role
- Branding & Strategy
- Logo Design
- Graphic content
- Web design
- Web development
- Copywriting
- Content Creation
- Photography
- Video Production
- Social Media
- Advertising & Campaigns
Client
C&S Developia
Collaborators
Alexandra Široká - Brand , Thomas Habr - Photography, Včeliště - copy, Aristoclick - META
